Chester Pink

Chester Pink is a Detroit based photographer and event organizer, who needed a dynamic personal brand and a logo that could be used for all work he put his name on.
Chester knew what he wanted: expressive, energetic lettering in the form of a ruling pen script. I wrote his name at least a hundred times, until I had the perfect letters, which I then digitized.
Along with the logo, I designed a business card and an email header, and included a brief branding guide so that all materials could be used as intended.

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