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Gabryelle Allnütt is a skilled potter who needed to get serious about marketing.
We had an in-depth correspondence to figure out what Gabryelle needed. Her work is minimal, elegant, and strong, and the logo had to reflect that.


We arrived at a minimal style that is legible and light. The central monogram can be used independently, or with wordmark and a silver dollar eucalyptus wreath.
In addition, I designed a potter’s mark, utilizing thicker lines so that it remains readable at small scale.

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