Baby King makes resin king cake baby charms by hand, right here in New Orleans. We collaborated on the branding, with her producing the original idea for the logo and me finetuning it.
The logo is used on stationary including a business card, letterheads, and a stamp, along with digital applications such as social media.
In addition, I made her custom lettering for the business card, which I’m currently in the process of turning into a full typeface.

The identity is colorful, fun, and confident.

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